E-commerce SEO

E-commerce SEO is a discipline within SEO. The challenges are specific: large sites with thousands of pages, faceted navigation that can create thousands of duplicate URLs, product descriptions that are identical across multiple stores, and category pages that need to rank for broad commercial terms.

Category architecture is often where the most significant wins are. Many e-commerce sites have categories structured for internal logic rather than keyword demand. Restructuring around the way customers actually search can produce significant ranking improvements across the entire site.

Product page optimisation includes unique descriptions for each product, structured data for product schema, review schema, breadcrumb schema, and availability signals. We also handle faceted navigation through a combination of canonical tags, noindex directives, and crawl budget management.